29Rooms

Role: Experiential Design | Agency: Refinery29 | Client: Varies

29Rooms was Refinery29’s Immersive World of Culture & Creativity. Throughout its 4th and 5th tour, 29Rooms touched on the fields of arts, activism, style, and technology to bring 29 spaces that tap into the conversations of today and our hopes for tomorrow through multi- sensory installations, performances, and workshops. Throughout the tour I assisted on 22 rooms.

29Rooms has garnered over 1 Billion Press Impressions and 1 Billion Social Impressions.

Miscellaneous 29Rooms Work

In Light of You

In Collaboration with Jose A. Roda

Team: Eric Zhou, Albie Hueston & Aurea Sanabria

The Idea Incubator

In Partnership with Dr. Jart

Team: Alex Munch, Andrea Velazquez & Catherine Badger

Inner Beauty Ball

In Collaboration with House Of Yes

Team: Eric Zhou & Aurea Sanabria

Know! Your! Rights!

In Collaboration with ACLU

Team: Jude Heslin-di Leo, Amy Buchanan & Aurea Sanabria

Money Mantras

In Collaboration with Money Diaries

Team: Eric Zhou, Paula Volchuk & Aurea Sanabria

Shake It Out

In Collaboration with Egle Zvirblyte

Team: Eric Zhou & Aurea Sanabria

The Full Picture

In Collaboration with Shatterbox and TNT

Team: Eric Zhou & Aurea Sanabria

SnackYard

Concessions and outdoor space

Team: Brittany Dietz

The Values Stand

In Collaboration with the NYC Mayor’s Office of Media and Entertainment

Team: Eric Zhou, Aurea Sanabria & Refinery29 Graphic Design Team

In Touch

In Collaboration with Whisperlodge

Team: Eric Zhou & Aurea Sanabria

Queer Eye - Brand Activation

In Collaboration with Netflix Queer Eye

Team: Jeff Cleveland & Steven Caruso

What Can’t Milk Do

In Collaboration with Dairy Farmers of Ontario

Creative Direction: Julie Kane

Design Lead: Jackie Requeima

Associate Designer: Mark Rakhmanov

Production Lead: 160/90

29Rooms Toronto. September 2019

Hello Beautiful!

In Collaboration with Birchbox at Walgreens

Creative Direction: Olivia Fagon

Design: Jackie Requeima

Production Lead: 160/90

29Rooms LA. December 2018

You Are Magic

In Collaboration with The Hoodwitch

Creative Direction: Olivia Fagon

Design: Jackie Requeima & Eric Zhou

Production Lead: Aurea Sanabria

29Rooms NY, LA . September 2018, December 2018

A Long Line of Queendom

In Collaboration with Unbothered

Creative Direction: Olivia Fagon

Design: Jackie Requeima & Jude Heslin-di Leo

Production Lead: Aurea Sanabria

29Rooms NY, LA . September 2018, December 2018

Artists in Residence

In Collaboration with New York City artists

Creative Direction: Olivia Fagon

Design: Jackie Requeima & Jude Heslin-di Leo

Production Lead: Aurea Sanabria

29Rooms NY, LA . September 2018, December 2018

Teen Bedroom

In Collaboration with Uzumaki Cepeda

Creative Direction: Olivia Fagon

Design: Jackie Requeima & Jude Heslin-di Leo

Production Lead: Aurea Sanabria

29Rooms NY, LA . September 2018, December 2018

Conversation With Your Inner Child

In Collaboration with Carlota Guerrero

Creative Direction: Olivia Fagon

Design: Jackie Requeima & Jude Heslin-di Leo

Production Lead: Aurea Sanabria

29Rooms NY, LA . September 2018, December 2018

Photos: Kait Ebdinger, Lauren Dunn, Taylor Smith, Anna-Alexia Basile & Setti Kidane