Netflix Bird Box Immersive Screening & Party

Role: Support Experiential & Graphic Design | Agency: Refinery29 | Client: Netflix

Refinery29 partnered with Netflix to invite influencers and consumers to a special & thrilling evening screening of its new film Bird Box. With a mysterious twist custom designed to prime their senses for the screening…

Based on the characters’ journeys in the film, guests were blindfolded and then led into a thrilling sensory tunnel. Clutching a wandering rope, guests screamed and shouted through mysterious and unexpected moments. Collaborating with top-caliber sound engineers and studio designers, we integrated plot elements, sound bytes and audio cues from the film, and sensorial textures from the locations in the film. The end of the tunnel exited into the screening where guests received customized popcorn and treats.

After the screening, guests exited into a sanctuary-inspired After Dark cocktail party. Inspired by the sanctuary in the film, guests experienced multiple photo opportunities inspired by the film.

The screening garnered over 146K Social Impressions.