Hulu Four Weddings and a Funeral
Role: Experiential Design | Agency: Refinery29 | Client: Hulu
Refinery29 invited 150 curated guests to this unfettered, summertime screening party at the House on Sunset to kick off Hulu’s newest show Four Weddings and a Funeral — co-created by Mindy Kaling. Guests entered a rehearsal dinner style space where they were immediately welcomed with a glass of champaign and brand ambassadors dressed as bridesmaids and groomsmen. They were then encouraged to explore the manicured garden and find a seat for a outdoor screening of the first episode (one week before the premiere on Hulu!) and a surprised Q&A from the cast! Afterwards, guests were able to jam to nostalgic and energetic tracks as they explored highly Instagrammable photo moments, interactive touches, passed horderves and custom cocktails.
A custom website with RSVP information (located here) was shared with the public and was sold out in 3 days.
The screening garnered 3.5 Million Campaign Impressions and 212K+ Influencer Impressions.
Design Lead: Jackie Requeima | Creative Direction: Stephanie Riggs | Graphic Designer: Paula Volchok | Production Lead: Lily Amaro