Pizza Hut wanted a stunt so intriguing it would dominate media coverage, UGC and social. Working with the team at Mischief, the Personal Pan Pizza Hut came to life. The pop up delivered intrigue and demand, all while hitting the perfect nostalgic tones with its iconic Pizza Hut roof enclosing a space perfect for solo dining.

The Personal Pan Pizza Hut sold out in 90 seconds, with waitlists wrapping around the corner. Media coverage went national from the New York Times and Washington Post to breaking into Jimmy Fallon and Stephen Colbert’s Late Night talk shows.